Think Foundry Blog

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A creative renaissance is happening,
as AI video enables new video production capabilities.

A New Way to Work

Exploring New AI Tools

As AI video rapidly develops, the greatest value centers are constantly shifting. What may have cost $5,000 a month ago may be $500 now if you know where to go.


We're constantly testing each new tool that comes to the market, evaluating it beyond the headlines for real practical value. This R&D will be crucial in the following years as new tools bring new gains.

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Whether augmenting or fully replacing standard production, we're looking at AI to enable greater creative choices than physical filming allows.

Production

As we prepare for physical production or a purely digital creation process, we're able to use AI tools for better visualization and coordination.

Pre Production

From pitch imagery to storyboards, we're pairing AI with our very human understanding of client brands, market viability, and our own tastes.

Development

AI is presenting new ways to create voiceovers, music tracks, recuts and resized assets. Beyond cost, it allows for greater flexibility in post.

Editing

We're using AI for effects, paint outs, set extensions, relighting and more. What used to be reserved for only the highest budgets can now be accessible.

VFX

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